Whole Foods Market

Every day at Whole Foods is proof that a store can be more than products on a shelf. It’s a place to learn, and to play, a place to discover, to connect, and to share. With this new approach to retail, we can do more than nourish our customers—we can delight them as well. At their flagship Avalon store, Whole Foods Market is doing more than just raising our standards for food—they’re raising the bar for the retail experience. Every visit is seen as an opportunity to educate.

The Whole Body section of the store contains everything from vitamins to cosmetics, but many shoppers miss it entirely. The Whole Body Mirror piques customers’ curiosity. A reflected aura captures the attention of passersby, challenging them to mimic playful poses. Success activates a burst of their aura, revealing related products and their location on the aisle.